Is “Not Your Mother’s” Cruelty-Free & Vegan? (2024)

Yes! “Not Your Mother’s” is a cruelty-free brand, meaning the company does not conduct animal testing during any phase of product development. This commitment to cruelty-free practices ensures that no animals are harmed or subjected to unnecessary suffering for the sake of their products.

Do “Not Your Mother’s” sell in China?

No! Like many other brands, “Not Your Mother’s” has chosen not to sell its products in the Chinese market. This decision is primarily driven by the fact that China requires imported cosmetics to undergo animal testing before they can be sold in the country. By refraining from selling in China, “Not Your Mother’s” maintains its commitment to cruelty-free practices.

The brand’s decision not to enter the Chinese market demonstrates their dedication to upholding their cruelty-free stance. By avoiding regions where animal testing is mandatory, “Not Your Mother’s” ensures that their products are not subjected to such practices.

Is “Not Your Mother’s” Products Vegan?

When it comes to being 100% vegan, “Not Your Mother’s” falls slightly short. While the brand offers an extensive range of vegan products, it’s important to note that not all their offerings fit into this category. Some of their products may contain ingredients derived from animals or animal by-products.

It’s worth mentioning that “Not Your Mother’s” has made significant efforts to expand their vegan product line. They clearly label their vegan products, making it easier for consumers to identify and choose items that align with their values. By doing so, the brand demonstrates its commitment to meeting the demands of the growing vegan community.

For those who follow a vegan lifestyle, it’s essential to review the ingredient lists of “Not Your Mother’s” products to ensure they align with personal preferences. Some common non-vegan ingredients found in hair care brand products include keratin (derived from animals), beeswax, lanolin (derived from sheep’s wool), and certain colorants that may be derived from insects.


In conclusion, while “Not Your Mother’s” is not 100% vegan, they are a cruelty-free brand that offers a variety of vegan products. By clearly labeling their vegan options and actively working to expand their vegan range, they demonstrate a commitment to meeting the demands of conscious consumers. As the movement towards cruelty-free and vegan beauty continues to grow, it is encouraging to see brands like “Not Your Mother’s” taking steps in the right direction.

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