Is Pureology Cruelty-Free and Vegan?

Pureology is a professional haircare brand that was founded in 2009. It produces high-end hair products that are designed for color-treated, heat-styled hair. Many consumers wonder that is Pureology cruelty-free and vegan? Here’s what you need to know:

Pureology Cruelty-Free Status:

Yes, Pureology is a cruelty-free brand. They do not test any of its products or ingredients on animals. The brand confirms on its website that it abides by international bans on animal testing and uses alternative testing methods instead. Pureology is certified as cruelty-free by PETA, meaning PETA has verified that the brand does not conduct or commission animal testing.

Is Pureology Vegan?

Not all Pureology hair products are vegan. Many contain ingredients derived from animals such as honey, beeswax, keratin, and silk amino acids. 

However, Pureology does offer several vegan lines:

  • Hydrate Vegan – A complete haircare line including shampoo, conditioner and treatment masque, free from animal-derived ingredients.
  • Style Vegan – A line of hair styling products like smoothing cream and texture cream that are vegan.
  • Color Fanatic Vegan – A collection of color-safe shampoo, conditioner and hair masque for colored hair.

Pureology does have dedicated vegan lines that are suitable for strict vegans. And Pureology as a whole is considered cruelty-free, as they do not test any products or ingredients on animals.

Pureology International Certifications:

In addition to being PETA-certified, Pureology maintains cruelty-free status with various international certification organizations:

  • Leaping Bunny certified by Cruelty Free International
  • Certified by Choose Cruelty Free in the UK and Europe
  • Meets the criteria to be labelled cruelty-free by The Body Shop

These certifications demonstrate that Pureology’s stance on not testing on animals has been thoroughly reviewed and accepted by prominent animal advocacy groups around the world.


In conclusion, while not all Pureology hair products are vegan, the brand itself does abstain from animal testing and offers several vegan lines. Pureology can be considered both cruelty-free and vegan-friendly for consumers concerned with those ethics.

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