Is Shea Moisture Cruelty-Free and Vegan?

Yes. Shea Moisture is 100% a cruelty-free brand. They have confirmed that neither their products nor their ingredients are tested on animals, and they do not sell in markets where animal testing is required by law. This commitment has earned them certification from PETA.

Who Owns Shea Moisture? Is There Parent Company Cruelty-Free?

Shea Moisture is owned by Sundial Brands, which is a subsidiary of Unilever. Unilever is a multinational consumer goods company that owns various brands. While some of Unilever’s brands are certified as cruelty-free, such as Dove and Seventh Generation, the overall company is not considered cruelty-free.

Source: Shea Moisture

Unilever has stated that they do not test their finished products on animals, except where required by law. However, they do acknowledge conducting animal testing on some ingredients.

Moreover, Sundial Brands is “B” certified. This certification indicates that the company meets high standards of social and environmental performance, transparency, and accountability. It reflects positively on the impact that Shea Moisture has on workers, customers, the community, and the environment.

Source: Shea Moisture

Shea Moisture’s Ethical Stance:

Shea Moisture has built a reputation for ethical practices beyond just being cruelty-free. They are part of the Community Commerce program, which supports sustainable production and fair compensation for traditionally handcrafted ingredients like shea butter. This program helps to financially support rural Ghanaian women, aligning with the brand’s broader mission of social responsibility and empowerment.

Is Shea Moisture Vegan-Friendly?

It is not completely Vegan! Shea Moisture’s stance is a bit more complex. The brand is not entirely vegan but offers a selection of vegan products. This means that while some of their products do not contain animal-derived ingredients, others might. Therefore, if you’re a strict vegan, it’s essential to check the labels and product descriptions before making a purchase.

Is Shea Moisture Good and Natural?

Shea Moisture is generally well-regarded by many users for its products, particularly in the realm of hair care and skincare. The brand is known for its emphasis on natural ingredients, including shea butter, which is a key component in many of their products.


In conclusion, Shea Moisture stands out as a brand committed to cruelty-free practices and offers options for vegans, though not all products are vegan. By supporting Shea Moisture, consumers can enjoy quality personal care products while also contributing to a more ethical and socially responsible industry.

Leave a Comment