Is “The Ordinary” a Cruelty-Free & Vegan Brand? (2024)

Yes! The Ordinary checks both of question boxes because It is Cruelty-Free and 100% Vegan Certified. This popular skincare brand has gained a loyal following for its affordable and effective products, while also adhering to ethical standards.

Now, let’s delve into the details and explore why The Ordinary is considered cruelty-free and vegan.

Is “The Ordinary” a Cruelty-Free Brand?

The Ordinary takes a firm stance against animal testing. The brand proudly states on its website that they do not test their products on animals and do not work with any third parties that conduct animal testing. This means that no bunnies, mice, or any other animals are harmed in the development or production of The Ordinary skincare line.

To reinforce their commitment to cruelty-free practices, The Ordinary is certified by organizations such as PETA (People for the Ethical Treatment of Animals) and Leaping Bunny. 

Source: Leaping Bunny

These certifications provide consumers with the assurance that the brand’s products are not tested on animals.

Is “The Ordinary” Owned By a Cruelty-Free Parent Company?

Yes and No at the same time. The Ordinary is owned by DECIEM, a Toronto, Canada based company which is crelty-free but after 2019, DECIEM continues to operate under the ownership of Estée Lauder Companies, a multinational cosmetics conglomerate which is not a Cruelty-free Company.

Same Parent Company: Becca Cosmetics

Do The Ordinary Sells In China?

No! They don’t sell their products in China or in any other country where the animal testing is mandatory. China is a big market but to stay 100% Cruelty-Free they needs to avoid selling in China.

Are “The Ordinary” Products Vegan?

In addition to being cruelty-free, The Ordinary also caters to the growing demand for vegan skincare products. Veganism is a lifestyle that seeks to avoid the use of animal-derived ingredients in all aspects of life, including skincare and beauty products.

Yes! Their all Products are Vegan, that means “The Ordinary” formulates its products without the use of any animal-derived ingredients. You won’t find any animal by-products such as beeswax, lanolin, or carmine in their formulations. Instead, The Ordinary focuses on using plant-based and synthetic ingredients that are equally effective.

Transparency & Simplicity In “The Ordinary” Product’s Ingredients

Besides its cruelty-free and vegan status, The Ordinary stands out for its commitment to transparency and simplicity. The brand takes pride in providing straightforward and honest communication about its products, ingredients, and formulations.

When you explore The Ordinary’s website or product packaging, you’ll notice a detailed breakdown of each product’s ingredients. This allows consumers to make informed decisions based on their personal preferences and skin concerns. 

The brand’s transparency eliminates any guesswork and ensures that customers know exactly what they’re putting on their skin.


The Ordinary brand’s commitment to being cruelty-free and 100% vegan aligns with the values of conscious consumers who want to make responsible choices without compromising on quality.

By choosing The Ordinary, you can enjoy effective skincare products that have been developed with care, respect for animals, and a dedication to transparency. With their affordable prices, it’s easier than ever to incorporate ethical skincare into your daily routine.

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